Redefining Digital Banking in Paraguay
Paraguay, a developing country of 7 million people, faces a major financial-inclusion challenge: only 30% of adults have access to formal banking.
Deep mistrust of banks and a strong reliance on cash made cash itself the biggest competitor to digital banking.
+100,000
Daily Active Users
9 Months
From kick-off to live MVP
Team of 3
Designers
Project Summary
I led the UI team, working alongside other designers to shape the experience of Paraguay’s first fully digital bank, which reached 100,000+ daily active users in its first year.
Applied methodologies
User Centered DesignAsync Design Sprints
Team
3 Product Designers
Duration
October 2020 - April 2021
Defined the main features and built the UI foundations.
April - December 2021
Lean UX sprints to iterate on the product: new features, improvements based on user feedback, and design system consolidation.
January 2022
Handed off to the internal design team.
Delivery
UI Foundations
Final UI
Prototypes
Design System
The Challenge
How might we shift people’s habits from cash to digital money?
The Process
We started by aligning the vision of every stakeholder. From there, we moved into ideation, starting on paper and welcoming input from everyone involved, not just designers.
Through convergence workshops, we refined those ideas into a low-fidelity prototype, then evolved it into a high-fidelity version that we rigorously tested with users.
A Custom Design System
We built a robust, well-documented design system with a complete component library, ensuring scalability and a smooth handoff to the internal team once our engagement ended.
